These offers are no strings attached free magazines, except a short survey in some cases. Today, it’s a given that print publishers have some version of a digital edition of their magazine, either through an app, a web edition or through online access to paywalled daily news content. There are others but those three are accounting for the vast majority of magazine app buyers. read about how we manage Six Sigma marketing campaigns for our publishing partners. Not all visitors to your website will turn into subscribers straight away, … It’s incredible to look back just 6 or 7 years ago when digital magazines were still something of a novelty. Founder, Publisher, etc. We saw a 70% increase in their NOPX (new orders per 10K email subscribers) from this program. As an affiliate, you’ll need a host of other tools to keep your business operating efficiently. When you publish your flipbook online and control the marketing initiative on your end, instead of relying on online marketplaces to boost your discoverability, then you will be able to retain 100% of your profits on sales. To sell a specific magazine, you’ll need to research becoming an affiliate marketer for magazines. This strategy works with paid circulation publications, ecommerce sites, or membership sites. They also spent $1,000 in Facebook/Instagram advertising targeting a specific demographic in their geographic area as well as re-targeting website visitors and Facebook page followers. While some purchasers prefer to buy in bulk, you may also be able to sell individual magazines, especially if they are rare. A Huge Boost in Paid Magazine Subscriptions. To hear the full strategy. ", “We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”, “Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”, “Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. The campaign wouldn’t have been anywhere near as successful as an isolated subscription sales effort. If you add up the cost that is clearly spelled out by offering each of these editions separately, you can create a value statement. Learn more about how we can help you apply these strategies to your publishing business by scheduling a FREE consultation today. https://developer.apple.com/library/content/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html, FREE Webinar: 12 Ways to Grow Your Email List, How to Develop a Multiplatform Magazine Business Plan, Best Email Subject Lines for Selling Premium Subscriptions and Memberships, 7 Ways Haven WordPress Goes Beyond WordPress, How to Increase Your Audience and Decrease Your Marketing Budget. If you are also selling a print version, the digital version is generally priced at 20-60% of the print price. When we test an all-access offer and customers are given the option to subscribe to a magazine or become a member, without fail, the all-access membership is selected by 40% to as high as 95% of new members. As we note in other posts on this site, Apple is the big player in digital newsstands, Kindle is a distant second, and Google Play an even more distant third. In order to sell their periodicals, sign up with the publisher or with any others that you'd like to promote. Consulting, training and execution to take your media business to the next level. Most of these are physical by snail mail magazines, digital ones are marked as such. Offer to sell the magazine at the register on consignment, where part of your sales go back to the store in return for the counter space. How to Sell $38K of Magazine Subscriptions in Just 10 Days, 1298 Main St. #A, PMB 4243 Windsor, CO 80550, How Email List Cleaning Can Make You More Money, A Publisher’s Guide to Inbound and Content Marketing, UTM Parameters – Get the Credit You Deserve from Advertisers, 5 Ways to Significantly Cut Subscription Renewal Costs, 8 Ways to Increase Digital Ad Revenue by 50% or More. The audience development strategy focuses first on building their email list. It takes work, patience, the right tactics, close monitoring, and perhaps some system changes. Start thinking about new ways you can begin subscription offer testing and how you’re going to leverage your editorial team and their expertise to craft intriguing copy specific to what the consumer will find in the current or archived issue of the magazine you’re promoting. Desperate to reach a wider audience and have looked at Apple and really want to make them the next big platform for us. That’s because a landing page is the first page a user sees when entering your site, and a user can enter your site and “land” almost anywhere. You should always identify those visitors who arrive on a mobile device, and deliver an ad with a digital subscription offer they can’t refuse. Sometimes the newest and hottest ideas are just that – ideas. Wait, how can you use Apple for fulfillment for a subscription website that’s not an app? BAS, by the way, combines Best Practice 2 with Best Practice 3 for a profitable two-fer! These are personal messages from me and I do not rent or sell this list. Start coordinating with your fulfillment team to create different offer types to include free trials and monthly price points billed quarterly or bi-monthly. However, during the campaign, that average jumped to 69 subscriptions per day … nearly 7x more. Appeal to Their Rational Side. Leave a comment with your thoughts. Upload a file and receive a link to add to your website or… Michelle — The Apple newsstand will certainly enable you to reach a wider audience — they won’t laugh at you — but you had better count on doing the marketing because you’re going not going to have Apple driving a lot of traffic to your magazine. One of the biggest archives we know is offered by Scientific American. By using this site, you agree to our Privacy Policy. If you offer a premium video product, or downloadable books, those are all different products as well. But the right combination of ongoing email list development and focused, intense subscription campaigns is a powerful combination for any publication. Best-selling print magazines See more Previous page. I appreciate your reference to working with Apple/Newsstand. In the interim, we’ll continue to build out their email list rapidly. In general, we prefer to buy magazines in large quantities from the 1960s or earlier, but there are always exceptions. Track device users. Sell subscriptions for your publications Not only you can sell your publications on Flipsnack, but you can even make things easier for your readers and offer them a subscription. Bonus: You get to gather the customer’s data, which Apple doesn’t willingly share and is a sore point for many publishers. Selling memberships/subscriptions requires you to convince customers that they will get good value from their recurring payment – and will continue to do so. During the 10-day campaign, however, they sold nearly $7,546 of subscriptions. The publisher’s website isn’t geared at all to drive subscriptions. Do I still need to pay the $575 publishing fee and the $99 developer fee? I still don’t understand. Sell Magazine Subscriptions for Businesses Do you have a favorite magazine? Find thousands of magazines on cooking, fashion, health, home, sports, outdoors, and more. There was a time when people would subscribe just to say they had a … For more, read How to Use Six Sigma for Subscription Offer Testing. Become an Affiliate of Magazines.com and earn commissions while you help drive traffic to your website! Thank you Marv. There are currently 25 free magazine subscriptions that you can claim. Sellwire is a platform to sell digital goods online easily. The readers will see the discount included in their purchase. They also have an email/marketing automation system that is difficult to use at best. Magazine Subscriptions Today's Deals Best Sellers Advanced Search Gift Ideas Manage Your Subscriptions Kindle Newsstand Magazines Help Prime Member Exclusive Magazine Offers Discounts, and special offers on best-selling magazines, exclusively for Prime members. When you take into account auto-renew lifetime value, the publisher actually makes money while building their email list. How to Sell Magazines TNG is the current magazine wholesale supplier of Barnes & Noble, Inc. So here are 8 strategies we’ve compiled for selling digital magazine apps and web magazines, and as always, we welcome your ideas in the comments below. Magazine Subscriptions. Re-target high-intent visitors. Here is Apple’s page on how to do that: https://developer.apple.com/library/content/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html, FREE Webinar: 12 Ways to Grow Your Email List How to Use Six Sigma for Subscription Offer Testing. Issuu provides a secure content sales solution that works beautifully on any device. Sell digital magazine subscriptions. It can even be adapted for controlled circulation publications with some modifications. That means that they don’t have to re-sell these subscribers every year. Sell digital access to your content on Issuu, as a subscription, single issues or eBooks. It’s critical to note that this campaign was part of a larger audience development strategy that we’ve been working on for a while. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it. Ads on the publisher’s website drove 25%, with social media and Facebook/Instagram ads combining for the remaining 25%. Time: 1:00-2:30pm ET, “We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce. But the new names converted to paid magazine subscribers more than 3x better than pre-existing names. All Rights Reserved. While this campaign was off-the-charts successful, it’s not something that can be done more than a couple times per year. Freebie websites can be a valuable resource for finding offers for free … If your system has the capability to show low-priced introductory offers to non-buyers, you may find success with introductory discounts as deep as 75 to 80% which renew 12 months later to full price at normal conversion rates. Working with the publisher, we plan to do this type of campaign a couple times each year. This setting should only be used on your home or work computer. Please allow 1-2 weeks for your request to be processed. Over the past two decades, we’ve guided more than 300 niche publishers through the process of transforming themselves from legacy print publishers into multiplatform operations that often dominate their industry niche and generate operating margins that surpass those created by their legacy print business. Lesson #1: Avoid Most Payment Processors. Here are some ways that magazines are sold online: Banner ads on the publisher’s web site—the more prominent the position, the better. I send email updates 1-2 times per month with digital media tips and strategies for publishers. totally free?In this article, we are listing over 60 free magazine subscriptions (without surveys) you can get mailed to your door. For instance, Mequoda publishing partner Biblical Archaeology Society (BAS) has digitized back issues of its current magazine, Biblical Archaeology Review, along with its retired titles, totaling over 7,000 articles spanning 40 years. Any device with a browser can get you to it. And while few publishers have an archive as old and rich as SA’s, most legacy publishers have older content that their subscribers would love to access. Send them to Apple for fulfillment, and you don’t owe Apple a dime. Even publishers with a single magazine have the opportunity to create overwhelming value if they sell a print, tablet and web edition with an archive, which would be considered three separate products. Article tags: ad, analytics, blog, build a subscription website, consumer reports, content, decoy pricing, digital content, digital edition, digital magazine, digital magazine apps, digital magazines, digital products, email, email campaigns, email marketing program, floater, gold member, google play, legacy publishers, magazine, magazine subscription website, magazines, mequoda, mequoda gold member, metered paywall, multi, multiplatform, multiplatform publishing, niche publishers, offer testing, online publishing, open source software, paywall, print publishers, publishers, scientific american, selling digital magazines, shape, Speak, subscription marketing, subscription offer testing, subscription website, subscription websites, subscriptions, tablet, text ad, video, web magazine, web magazines. ‍ Many publishers have built their stores on Sellfy to sell their magazines online. This will help you sell digital magazines in the future because you’ll have the benefit of data to guide your decisions. Don’t hide your digital editions under a barrel! Include a special offer for them when you send a renewal or billing notice— the cost is minimal. How to Sell Magazine Subscriptions There are two basic business models for publishing: Controlled circulation – magazines are sent only to subscribers who meet certain criteria, often for free, established to meet an advertising strategy. While this approach is a significant amount of work, requiring active coordination between editorial and marketing, on-the-spot analytics, great copywriting, and interaction with fulfillment to manage the offers, we have seen it work and strongly recommend all publishers try it. The campaign offered a 50% discount on the normal annual subscription price and made it very clear that the offer was only good for 10 days. Have any tips or tricks we should include in this list? Apple doesn’t have a newsstand anymore, so you’ll need to create an app and submit it for approval to Apple. Marv Lyons > We currently source our print magazine subscription titles from Synapse Group, Inc. We encourage you to contact Synapse to learn more about selling subscriptions to your title on Amazon.com by emailing [eflamme@synapsemail.com]. If you’re making even the smallest effort at online audience development, you’re … If you do it more often than that, you will condition your audience to wait for a big sale and campaign response rates will fall off dramatically. When you look at lifetime value, the magazine normally generated $5,620 in LTV revenue over a typical 10-day period. Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity. 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